Proper Listing Photo Technique

Houses continually go on and off the real estate market. Real estate photography is essential and an aspect that homeowners should not skimp on when considering listing their home up for sale. Most agents out there grab the potential buyer’s attention through listing photos. While this may seem tricky to do effectively at first, you can follow a few pointers if you are a beginner at this. Let’s take a look at some of them. 

Have a Standard Shot List for The Property

Every home is unique, but there are some typical shots that real estate photographers must focus on to grab homebuyers' attention easily. Here are a few you can be mindful of taking:

  • One shot of the laundry room.

  • One shot of the garage.

  • One shot of the pantry.

  • One to three shots of the backyard, more if there are any unique features. And then one shot for each unique feature. 

  • One shot of the bathroom.

  • Two wide-angle shots of the bedroom, kitchen, and living room. 

Prepare Your Gear Early On

You must always be prepared when it comes to real estate photography. The last thing you want is to be at the shoot and find that there is something that is either not working or is missing. It helps to be a few steps ahead. As such, you must prepare your gear the night before. 

Declutter the Property

When taking photos for a listing, you must declutter the property and make sure surfaces are as clean as possible. When shooting indoors, declutter countertops, coffee tables, desks, and more. If you want some decorative elements, leave only one to three items. If there are family photos all over the property, hide them, so they don’t appear in the listing photos. The goal is to make potential homebuyers picture themselves living in this space. They can only do so with a blank canvas to picture their own family in. 

Conduct a Walkthrough 

Every home has its unique elements, so it is better to conduct a walkthrough before the photoshoot. This way, you will be able to make mental notes of the home's good angles, which will help you during the photoshoot. This walkthrough will also help you analyze which areas may need some work before the photoshoot instead of the areas that are entirely ready for it. 

Lights On or Off?

It’s not what you think! Some real estate photographers prefer lights off, and then some don’t. When lights are on, the place has a much warmer feel to it, and the quality of the photo can be adjusted later on. Whereas, when the lights are off, the photos give off light temperature, but a rather cold feeling in the photos. Each home is unique, so you’ll have to figure out whether you need the lights on or off for the photos. 


Fascinated to learn more about the real estate world? Read what Will Doyle has to say about it.

Previous
Previous

Market Watch - May 2022

Next
Next

Securing Your Beloved Home